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Permanent Hair Color Gel
Looking for the perfect hair color shade? Take our permanent hair gel quiz to find your match!
Free virtual color consultation
Not sure which shade is for you?
Finding your next color is easier with a little expert guidance. Here’s how it works.
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Book your free time
Choose a 15-minute video chat that fits your day. Appointments run Monday to Friday, 10 AM–2 PM ET.
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Share your hair story
Tell Novella, our in-house color expert, about your current color, any grays, and the look you’re hoping for.
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Get your shade plan
Leave with a personalized Herbatint shade recommendation and the confidence to color at home.
Video chats Monday–Friday, 10 AM–2 PM ET
Reviews
Your Questions Answered
How does Herbatint compare to other permanent hair colors on the market today?
Herbatint contains no ammonia or alcohol. Our hair color is dermatologically tested safe for sensitive skin. Also, our hair color is low in peroxide (3%, volume 10).
Does the amount of grey affect my shade selection?
Yes. If you have 30% of grey hair or more, you must select an N series shade to use in your formula.
What volume is your developer?
The developer is a volume 10 or 3% peroxide.
Am I able to mix the shades together to create my own color formula?
Yes. Our 28 shades are mixable.

