Choosing the Right Permanent Hair Color for Your Skin Tone
Discover how to choose the perfect permanent hair color based on your skin tone and undertones to enhance your natural beauty and boost your confidence.
Shop By Hair Color
Explore our permanent hair color products for salon-quality results at home.
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Alcohol Free Formula
Alcohol, paraben and ammonia free for gentle results
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8 Herbal Extracts
Organic herbal ingredients to nourish your hair
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Brush-Style Application
Say goodbye to the single-use plastic squirt bottle
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Mix & Match Colors
Mix & match to achieve your desired color
Color Finder
Permanent Hair Color Gel
Choose your ideal color, design your beauty
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Blog posts
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How to Choose the Perfect Hair Color for Your Skin Tone
Choosing the right hair color can enhance your overall appearance, but the key is finding a shade that complements your natural features. Understanding your skin tone and undertone is one...
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Ammonia-Free Hair Color: What It Is and Why It’s Better for Your Hair
As more people shift toward gentler beauty routines, ammonia-free hair color has become an increasingly popular choice. While traditional hair dyes rely on ammonia to open the hair cuticle, many...
Fall In Love With These Shades 🍂
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8R Light Copper Blonde8R Light Copper Blonde- Regular price
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$18.99 - Regular price
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- Sale price
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$18.99
Quick view
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4M Mahogany Chestnut4M Mahogany Chestnut- Regular price
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$18.99 - Regular price
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- Sale price
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$18.99
Quick view
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5R Light Copper Chestnut5R Light Copper Chestnut- Regular price
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$18.99 - Regular price
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- Sale price
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$18.99
Quick view
